consulting
Data Protection and Compliance advice and audits
The environment in which direct marketers work is increasingly regulated by Government and Codes of Practice. Data Protection and Privacy are real issues for all companies contacting consumers or individuals at business address.
What's more, the rules keep changing and there are now in excess of 40 pieces of legislation which could impinge on direct marketing activity.
Rosemary Smith has been following Data Protection and other legislation for over 15 years. She has interpreted the law for a range of clients and has trained hundreds of direct marketers in the practical application of the rules.
To get sensible strategic advice on complying with Data Protection legislation, or to arrange an audit of your company's compliance with the law and self regulation, contact Rosemary Smith, rosemary.smith@rsadirect.com.

 

‘The New Data Protection Liabilities and Risks for Direct Marketers'

Practical aids to legal & successful permission marketing

With the new “Privacy and Electronic Communication Regulations”, new duties and responsibilities have been added to the already confusing data protection laws. There are now strict rules governing – how you can obtain email addresses, acceptable use of “opt-ins” and “opt-outs”, use of the “preference services” etc.  ALL prospect data used for marketing are affected.  

Failure to obey the law can have serious consequences – not only in terms of lost customers but financial penalties to your business (as a major financial institution recently discovered to its cost)!

To keep your promotions effective and lawful without unnecessary legalese – you need:

  • Practical help, not a legal textbook. For the first time, you will receive just the explanations and help you need to keep within the law and yet use your marketing leads to best advantage.

  •  With ready-prepared sample forms with professionally worded "opt-ins" and "opt-outs".

  •  Written by Rosemary Smith (Chairman of the DMA Governance Committee) & Jenny Moseley (Vice Chair of the Federation of European Direct Marketing) – two of the UK's leading authorities on Data Protection and its impact on B2B and B2C marketing!

    Click on this PDF to download further details - including content, cost and order instructions.  

 
General and International Direct Marketing Consulting
A fresh pair of eyes can often see solutions which even experienced direct marketers may miss through over familiarity. RSA Direct offers consulting in all aspects of direct marketing practice especially data acquisition, management and enhancement.
With extensive international experience, RSA Direct can also offer advice to marketers seeing to extend their reach overseas through our market entry research services.